Sony India | Photography Expo Booths for Alpha Cameras

Photography is a huge market in India. Every year there are numerous photo exhibitions around India where the company participates to showcase the latest products and services the company has to offer. From 2017-2020 I handled the designs and concepts for the booth as specified by the Digital Imaging Team (cameras, lenses, accessories, etc.). The design layouts are then given to the company’s respective branches to negotiate with the vendors to create the booth. Annually there are about 10-12 exhibits with different requirements.

A core design template is established in accordance with the team’s requirements and I adjust the designs as per their requirement. During my time at the company the booths have a sales area, demo area, a shooting gallery, and product display. Each station has a monitor to shows the various products and services. There is also a section on the booth where customers can seek cleaning services for cameras. Every elements of the booths from the product displays, demos, texture and colors are done with meticulous details so that the vendor who will create the booth has a detailed guide on all of its elements.